Saturday, August 9, 2008

Difference Between Onpage and Offpage Optimization

I have already discussed about website optimizations. Optimizations of web page cover two aspect that are on page and off page optimizations. I have to describe here differences between them.

On page, it is the optimizations on a web page directly. We do some synthesizing, modification on a web page that called on page optimization. For example, if there is a site related to SEO, we need to make a title which may related to SEO and include that keyword in title which is most searches but title should be fresh, unique and attractive. After that, on that page, content also should be related to search engine optimization; fresh, unique and knowledgeable. Content must be optimize with targeted keywords. H1 to H6 you can use in your site but H1 must be use only one time. Your primary keyword should be include in H1. After that H2 according to keyword prominancy. As well as title, we make meta tag also. On the page of a web, if we use image, must include alt tag. Site should be in hierarchy way. All the pages should be validate by W3C. Site should be free from broken links. Sitemap and robot.txt file must be upload for crowler. Use RSS also to exchange content or for subscriptions. Make proper linking structure for your site. Site should be in proper inter-linking. Anchor tag should be placed in right way. Page should not be only for search engine point of view it should be also user point of view. So, make sure about site usability and accessibility. All the navigations should be in proper way. All these activity are on page activity.

Off page activity are not directly related to work on a web page. We don't changes anything on web pages but we do all the thing for web pages in off page optimizations. Web site popularity include off page optimizations. To boost websites in major search engines we do promotional activity that called Link building and Social Networking or Social Media Optimizations.

Mainly in off page activity, we do link building for a web site. To build links for a website, we can say it is the practice of back links creations. It should be in ethical way like on page activity. Link should be create as a natural link. There are many way to create back links for a site which are – Link exchange (one way, Two way or three way), Article Submissions, Directory Submissions, Forum Posting, Blogging, Social Bookmarking, By Comments, Classified, Business Listing, Yellow pages activity etc. These are link building but there are some more aspect which is in off page activity - Press release, Social Networking, word to mouth, buzz creations, banner advertisement etc.

Now, we can easily define about on page and off page. On page activity include all about on a web site and off page activity cover all about for a website promotions.


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Mark Benson said...

thank you for teaching us the difference between onpage and offpage SEO. SEO Consulting Services providers are really sharpe and genius for conducting onpage analysis. you can perform offpage somehow but onpage is really a tricky job. people think that onpage is just one time go but your onpage need proper concentration. other offpage optimization will be in vain.

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Siva said...

thanks for your cooperation to learned about SEO

RichardSmith said...

Yeah there are many differences between on-page and off-page optimization techniques but they both should be implemented on a particular website to achieve a successful SEO result. Very informative post thanks for sharing.

SEO company New York

quick2 said...
This comment has been removed by the author.
John said...

In simple word we can say that,On page Optimization are related directly to the content and structure of the website and the off-page technique is related to link building techniques.

SEO Srvices

webdesignbirmingham said...

very well defined.

Thank you
SEO Birmingham

John said...

SEO is a very effective marketing tool that can help big in optimizing a site's visibility. And once the site becomes visible on the search engines, traffic must be come! Hence, SEO is not only important for online businesses, it's crucial. Seo Outsourceing

aliah said...


nice post shared here on "Difference Between Onpage and Offpage Optimization"..i was looking for this information and finally i did get it from here. thanks for sharing your this post and keep posting such post here in future too. it would be nice if you can share some information related to directory submissions here in your future posts..


prakash kadam said...

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